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High Profile Ironwood sits at 100 W Cloverland Drive, right on US-2 at the far western edge of Michigan’s Upper Peninsula — barely a mile from the Wisconsin state line. Hurley, WI is directly across the Montreal River, a five minute drive over the bridge, which makes this one of the first Michigan dispensaries Wisconsin residents reach after crossing into the U.P. If you’re coming out of Hurley or up US-51, you’re at the door in minutes.
Wisconsin has no legal recreational cannabis, so shoppers from Hurley, Mercer, and the surrounding Northwoods regularly cross the river to buy legally in Michigan. No Wisconsin card and no Michigan residency are required — any adult 21+ with a valid government-issued ID can shop. The store also draws travelers from farther Wisconsin points along US-2 and US-51, including Ashland and the Minocqua-area Northwoods, who fold a stop into a Lake Superior or Big Snow Country trip.
Inside, budtenders help first-timers and regulars alike find flower, edibles, vapes, and concentrates, with a drive-thru and curbside pickup for anyone who wants to grab an online order and get back on the road.
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With valid Med Card
Active students and staff
All Tribal Nations members
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All customers age 60+
High Profile Ironwood serves both sides of the Montreal River across Gogebic County and the western Upper Peninsula. On the Michigan side, the US-2 corridor keeps neighboring towns close: Bessemer is about 7 miles east (roughly 8 minutes) and Wakefield about 12 miles out (around 19 minutes), so the whole Big Snow Country stretch is a short drive. On the Wisconsin side, Hurley is right across the bridge, Mercer sits about 23 miles down US-51, and Ashland is roughly 38 miles west on US-2. The store is a regular stop for skiers, snowmobilers, and Northwoods visitors passing through this corner of the U.P.
Yes — it's about 2 miles away, roughly a 5-minute drive. From Hurley, take US-2 East across the Montreal River bridge into Ironwood and we're on Cloverland Drive.
Yes. Any adult 21 or older with a valid government-issued ID can shop — no Wisconsin card and no Michigan residency required.
About 1 mile. The Montreal River forms the state line, and the store is just across the bridge on US-2 in Ironwood.
No — recreational customers 21 and older are welcome with a valid government-issued ID.
Take US-2 East across the Montreal River bridge into Ironwood and stay on Cloverland Drive. It's about a 5-minute drive.
It is illegal to drive a motor vehicle while under the influence of marihuana. National Poison Control Center 1-800-222-1222. For products being sold by a marihuana facility that exceed the maximum THC levels allowed for products sold under MRTMA, for use by registered qualifying patients only. Keep out of reach of children. For all other products, for use by individuals 21 years of age or older or registered qualifying patients only. Keep out of reach of children. WARNING: USE BY PREGNANT OR BREASTFEEDING WOMEN, OR BY WOMEN PLANNING TO BECOME PREGNANT, MAY RESULT IN FETAL INJURY, PRETERM BIRTH, LOW BIRTH WEIGHT, OR DEVELOPMENTAL PROBLEMS FOR THE CHILD.
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